Opodo OTA : Case study
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lundi 30 novembre 2009
dimanche 29 novembre 2009
E-commercer exercice OTA
Please find below the link to my homework concerning online travel agencies.
Unfortunately, I didn't succeed in getting the slide share publication on my profile.
I will try, to get some help with the members of my class.
Unfortunately, I didn't succeed in getting the slide share publication on my profile.
I will try, to get some help with the members of my class.
Summary 1: New sheraton.com site makes use of Facebook connect, November 10,2009
Social media has become since the creation of blogs, Facebook (...), an efficient marketing tool for hoteliers.
The hotel chain Sheraton has caught the opportunity of using social media in their communication strategy. The Sheraton chain has launched in 2006, a new website : sheraton.com that now features Facebook connect.
Facebook users are now able to share their information and interact on sharaton.com.
In my opinion, this strategy generates a lot of advantages either for the Sheraton company itself but also for the customers.
First advantage, social media allows both the company and the customers to have a 2 way dialogue. Second advantage, which concerns customers, is that the creation of a community allows more transparency, trust and information. The members of a community can share their stories, their experience, their opinions, as well as their photos and their favorite destinations.
Finally, to my concern, the advantages for a company like Sheraton to use a social media strategy are multiple :
The hotel chain Sheraton has caught the opportunity of using social media in their communication strategy. The Sheraton chain has launched in 2006, a new website : sheraton.com that now features Facebook connect.
Facebook users are now able to share their information and interact on sharaton.com.
In my opinion, this strategy generates a lot of advantages either for the Sheraton company itself but also for the customers.
First advantage, social media allows both the company and the customers to have a 2 way dialogue. Second advantage, which concerns customers, is that the creation of a community allows more transparency, trust and information. The members of a community can share their stories, their experience, their opinions, as well as their photos and their favorite destinations.
Finally, to my concern, the advantages for a company like Sheraton to use a social media strategy are multiple :
- It is a good way of communication and promotion for the company without making a lot of expenses as other medias require
- It permits to protect the brand image
- It gives feedback on customer's satisfaction
- It is an easier way to gain customer's loyalty
- It increases the linkability and generates traffic
- It increases the number of customers without prospecting them
For all those reasons, I find it interesting to learn more about social media, and make a short analysis of a real case study : sheraton.com.
As a conclusion, I would say that social media is really an efficient marketing tool, that I hope to use may be in my future career.
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