E Business Hotel Direct Booking
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dimanche 14 février 2010
3 Elements of a Successful Business Web Presence
I chose this article because our MBA assignment for next week is about : hotel direct booking ... the most profitable channel. To be an efficient website an hotelier needs to think about what people will see when they look at a hotel website.
This article describes three elements of a successful business web, that captures the customers, that is differenciating from the competitors, and that has an online presence.
Here under are the 3 elements:
1. Creating an online presence for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you. In other words a website easy to use for the customers.
2. Maintaining a blog that portrays your thoughts and insights can help your website stand out and help consumers better understand your business. So an easy understanding of the hotel values, differenciation, concept.
3. A good business website can be used to capture potential leads. As the site grows it becomes a community for customers and potential consumers.
I agree with the basic points made above. However, I would offer one additional key piece of advice; building a web presence- in other words a hotel easy to find. Building a web presence which will actually be found, so hoteliers need to place themselves in the brain of customers.
This are the elements to build a successful hotel direct website!
This article describes three elements of a successful business web, that captures the customers, that is differenciating from the competitors, and that has an online presence.
Here under are the 3 elements:
1. Creating an online presence for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you. In other words a website easy to use for the customers.
2. Maintaining a blog that portrays your thoughts and insights can help your website stand out and help consumers better understand your business. So an easy understanding of the hotel values, differenciation, concept.
3. A good business website can be used to capture potential leads. As the site grows it becomes a community for customers and potential consumers.
I agree with the basic points made above. However, I would offer one additional key piece of advice; building a web presence- in other words a hotel easy to find. Building a web presence which will actually be found, so hoteliers need to place themselves in the brain of customers.
This are the elements to build a successful hotel direct website!
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