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Search Engine

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Search Engine

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How to optimize your site for Google in 2010

The combination of organic and paid results page listings results in brand lift and higher click-through rates. While many marketers depend heavily on paid listings, they ignore organic SEO at their peril.

Google users have always indicated they prefer organic listings over paid listings at the rate of 70 percent to 30 percent. Regardless of user preference, recent research by Google and Enquiro reveals that purchase increases in both top organic and top sponsored listings.So to be competitive in 2010, marketers need both organic and paid links.

Here under are 3 areas to work on to improve your organic rankings in Google: site speed, real-time content, and video content.

1. Ensure your site is up to speed

Late last year, Google's Matt Cutts confirmed on his blog that speed will become a ranking factor on Google because search engine speed is important to users.

2. Create real-time content

Last year, Google started serving Twitter real-time search results and started implementing Facebook, streaming real-time content from across the web. That means that users view live updates from social media sites, headlines from news articles, and blog.

Because of the prominence of real-time search content in the results pages, it is now essential for companies to have a social media presence.

3. Create and promote videos

Another prominent presence in the SERPs is video links. People seem to click on videos more than other SERP links, and that's why Google is moving video up in the results. So it is a real opportunity to consider video,