I've ping my blog ! thank you Mrs Craig !

Search Engine

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Search Engine

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How to optimize your site for Google in 2010

The combination of organic and paid results page listings results in brand lift and higher click-through rates. While many marketers depend heavily on paid listings, they ignore organic SEO at their peril.

Google users have always indicated they prefer organic listings over paid listings at the rate of 70 percent to 30 percent. Regardless of user preference, recent research by Google and Enquiro reveals that purchase increases in both top organic and top sponsored listings.So to be competitive in 2010, marketers need both organic and paid links.

Here under are 3 areas to work on to improve your organic rankings in Google: site speed, real-time content, and video content.

1. Ensure your site is up to speed

Late last year, Google's Matt Cutts confirmed on his blog that speed will become a ranking factor on Google because search engine speed is important to users.

2. Create real-time content

Last year, Google started serving Twitter real-time search results and started implementing Facebook, streaming real-time content from across the web. That means that users view live updates from social media sites, headlines from news articles, and blog.

Because of the prominence of real-time search content in the results pages, it is now essential for companies to have a social media presence.

3. Create and promote videos

Another prominent presence in the SERPs is video links. People seem to click on videos more than other SERP links, and that's why Google is moving video up in the results. So it is a real opportunity to consider video,

E Business Hotel Direct Booking

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E Business Hotel Direct Booking

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3 Elements of a Successful Business Web Presence

I chose this article because our MBA assignment for next week is about : hotel direct booking ... the most profitable channel. To be an efficient website an hotelier needs to think about  what people will see when they look at a hotel website.

This article describes  three elements of a successful business web, that captures the customers, that is differenciating from the competitors, and that has an online presence.

Here under are the 3 elements:
1. Creating an online presence for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you. In other words a website easy to use for the customers.
2. Maintaining a blog that portrays your thoughts and insights can help your website stand out and help consumers better understand your business. So an easy understanding of the hotel values, differenciation, concept.
3. A good business website can be used to capture potential leads. As the site grows it becomes a community for customers and potential consumers.
I agree with the basic points made above. However, I would offer one additional key piece of advice;  building a web presence- in other words a hotel easy to find. Building a web presence which will actually be found, so hoteliers need to place themselves in the brain of customers.
This are the elements to build a successful hotel direct website!

Summary 7: 15 tips for survival in difficult times

Most hoteliers have been stricked by financial crisis. To survive through this recession, managers have developed short term fix solutions. But was it efficient? This article describes that short term solutions are not always successful. 

Here under are some key pointers to help survive during difficult times:

1. Think very carefully about your advertising and marketing activities and adjust them accordingly
2. Know your guests and understand their requirements
3. Monitor your competitors on a regular basis.
4. Research and refocus your target market segments and go for volume -- for instance, choose 100 small contracted companies instead of five key accounts
5. Make sure the correct rates for business and leisure guests are loaded into the right distribution channels.
6. Do not forget about your existing regular contracted clients. Provide loyalty programs and, remember, it is easier and less expensive to keep existing clients rather than find new ones.
7. Make your website a business generator =
8. Familiarise yourself with the latest and most up-to-date technologies and booking systems
9. Load promotional videos and advertisements on portals such as www.youtube.com; use social networks (Twitter, Facebook, etc.) and Web2 and deploy word-of-mouth strategies.
10. Don't hesitate to keep co-operation going with third party intermediaries (such as HRS.com, booking.com), online travel agents, business travel agents (such as AMEX) and other tourism related companies.
11. Use customer relationship management systems
12. Create special offers for local clients to encourage them to use your hotel at weekends and during holidays.
13. Develop new packages and programs to generate demand from new guests.
14. Drive cost-cutting activities in the hotel. Involve hotel staff in looking at how costs could be reduced in their departments and introduce incentive programmes to encourage come up with ideas.
15. Always employ talented service-orientated people

 In my opinion, if we look carefuly at these 15 key points, sales and marketing strategies have become the main tool to survive through the recession. That is why, I have chosen this year to do a last internship in the sales and marketing department of a hotel, because I believe that I will learn new ways to develop hotels in general. I think, that these key points will help me in my internship, and that they will be effective to adapt in those financial circumtances.

META SEARCH TRAVEL SITES POWER POINT ON JING

Please find below the link of my work on meta search travel sites
http://www.screencast.com/users/camillensw/folders/Jing/media/46537e9c-3558-49c8-90cb-85f2c6437890

This new presentation was "rework" compared to the last one I made