I was really surprise that American Express has for objective to launch a business-to-business online networking community: BusinessTravelConnexion.com for the corporate travel industry.
Their mission with the creation of this travel community is to “revolutionize the business travel experience. Thanks to this B2B community users will be able to be in touch with industry decision makers, suppliers, and
The other benefits for users are :
- As any other community, users are able to share information and learn news, strategies about American Express Business Travel.
- Users will be also empowered to participate in online discussion boards
- Users will have access to discussion boards, editorial reviews, hot topic polls, product development councils that means more transparency.
- Finally users can provide feedback on what they want to hear about from the industry
Creating a community website will be beneficial also to American Business Travel : to my opinion executives of the company will be able to have feedbacks from their client, reach new customers, and adapt their strategies to what customers are suggesting.
It is true, that at first I thought that community sites were more useful for B2C companies, but after having read this article I am more and more convinced that creating a community B2B will be a good opportunity.
However, I also have some doubts I made some research about B2B community, and the issue that keeps coming back is that it is more difficult to create a B2B social media strategy in general rather than a B2C.
What makes it difficult is that B2B social media users are less passionate and that it is takes more time to build for example a community when having B2B users.
But still it is difficult to answer the question : Is Social Media can be adapt to B2B?
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